IDEAS International

Ideas International Limited (IDEAS) is a global IT research and advisory firm that specialises in the comparative assessment of enterprise-class IT products and services. It provides expert analysis and insights to purchasers, vendors and consultants of IT business solutions. It was acquired by Gartner, Inc. in 2012.

The company provides a range of powerful portfolio of research offerings based from a daily-updated web-based research tool called Competitive Profiles through to a full suite of analyst-driven expert research reports and consulting services.

The Competitive Profiles service provides subscribers with a set of detailed compelling data, tools and analysis to compare the capabilities of a wide range of IT products such as Servers, Storage products, SAN equipment and Service offerings. Detailed modelling tools include a Cost Of Ownership tool, a built-in product configurator, and user-controlled development of detailed side-by-side comparisons. Multi-country pricing analysis extends to more than 30 different countries worldwide including the Americas, Europe/Middle East/Africa and Asia/Pacific.

IDEAS acquired the IT research division of DH Brown & Associates in January of 2004 thereby acquiring an experienced and highly regarded team of senior analysts who specialize in the assessment of Infrastructure technologies.

IDEAS has regional offices inAustralia, the UK and the USA. Each office provides local market research capabilities for their own country markets.

Level 3, 20 George Street
Hornsby, NSW 2077

Analyst Firm Website

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